The Curation of Central Reservations at Iconic Luxury Hotels

Objective

Centralise reservations, events and marketing to create a cohesive and seamless guest experience whilst enhancing revenue by cross selling the Iconic brand

Deliverables

• Created a central team which included a reservations, events and marketing department
• Allowed for people development and a staff retention of 95%
• Increased rooms revenue by 20% in first year
• Increased spa revenue by 15% in first year
• Increased events conversion by 4%
• Reduced cancellations by 2%