Spa Product Development for Cliveden

Objective

To create a beautiful sustainable spa product unique to Cliveden created with an organic spa partner that understands results driven therapy.

Deliverables

• Wrote and delivered a business plan that was in line with the budget and delivered the 5 year projections
• Sourced and secured a reputable and credible organic spa partner
• Created a fragrance unique to Cliveden that depicts the brand and history
• Worked with a branding agency to create a range that worked alongside the Cliveden brand and showcased the history through unique story telling
• Created names for each product that fitted the story
• Created a full body range that would be for retail and professional therapies at Cliveden
• Created a treatment menu utilising the body range that delivered results
• Carried out a competitor analysis to ensure pricing was in line with the market
• Worked with a branding agency to source, design and produce beautiful packaging which was on brand and allowed a high end price point