{"id":621,"date":"2023-01-16T16:46:44","date_gmt":"2023-01-16T16:46:44","guid":{"rendered":"https:\/\/leigh.doodlelondon.uk\/?post_type=project&p=621"},"modified":"2023-09-15T08:56:36","modified_gmt":"2023-09-15T08:56:36","slug":"the-launch-of-the-treehouses-at-chewton-glen","status":"publish","type":"project","link":"https:\/\/leigh.doodlelondon.uk\/index.php\/project\/the-launch-of-the-treehouses-at-chewton-glen\/","title":{"rendered":"the launch of The Treehouses at Chewton Glen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#8d9289″ background_enable_image=”off” background_size=”initial” background_position=”center_left” background_horizontal_offset=”5%” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|phone” module_class=”three-columns” _builder_version=”4.18.0″ _module_preset=”default” background_color=”rgba(0,0,0,0.11)” width=”100%” max_width=”2560px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” height_tablet=”85px” height_phone=”55px” height_last_edited=”on|tablet” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0.5%||3px||false|false” custom_padding_tablet=”3%||||false|false” custom_padding_phone=”3%||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”<||divi||400″ icon_width=”35px” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYwNiJ9fQ==@” icon_width_tablet=”35px” icon_width_phone=”25px” icon_width_last_edited=”on|tablet” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Projects<\/h1>\n

” content_phone=”<\/p>\n

Projects<\/h1>\n

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Projects<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”=||divi||400″ icon_width=”35px” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MSJ9fQ==@” icon_width_tablet=”35px” icon_width_phone=”25px” icon_width_last_edited=”on|phone” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#8d9289″ background_image=”https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/Bear-.jpg” background_position=”center_left” background_horizontal_offset=”5%” min_height_tablet=”500px” min_height_phone=”250px” min_height_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/computer_screen.jpg” background_image_phone=”https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/computer_screen.jpg” background_enable_image_tablet=”on” background_enable_image_phone=”on” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#8d9289″ background_enable_image=”off” background_size=”initial” background_position=”center_left” background_horizontal_offset=”5%” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”2560px” min_height=”75vh” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” background_image=”https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/computer_screen.jpg” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” custom_css_main_element=”\tmargin: auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_text_color=”#FFFFFF” ul_line_height=”1.6em” header_text_color=”#FFFFFF” header_font_size=”27px” header_3_text_color=”#FFFFFF” custom_margin=”20%|15%|20%||false|false” custom_margin_tablet=”20%|10%|20%|15%|false|false” custom_margin_phone=”10%|7%|10%|10%|false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”27px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

The Launch of The Treehouses at Chewton Glen <\/span><\/h1>\n

<\/h3>\n

Objective<\/strong><\/h3>\n

Successfully launch The Treehouses into the Global marketplace and reposition Chewton Glen back on the map in the luxury 5-star hospitality market following several new hotel openings.<\/span>

<\/p>\n

Deliverables<\/strong><\/h3>\n
    \n
  • Positioned The Treehouses into the luxury marketplace which are now globally admired<\/span><\/li>\n
  • Adapted the overall market mix from 35% corporate and 65% leisure to 80% leisure and 20% corporate focusing on the family market and enabling the brand to increase ADR<\/span><\/li>\n
  • Increased the overall turnover by 100% in 8 years following the re-positioning including the introduction of the Treehouses and a new restaurant, The Kitchen<\/span><\/li>\n
  • Increased the Treehouse ADR by 300% since opening<\/span><\/li>\n
  • Increased repeat business by 20%<\/span><\/li>\n
  • Increased direct business by 30%<\/span><\/li>\n
  • Hosted over 100 press visits in the first year of opening in The Treehouses which resulted in over \u00a31Billion impressions<\/span><\/li>\n<\/ul>\n

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    ProjectsThe Launch of The Treehouses at Chewton Glen Objective Successfully launch The Treehouses into the Global marketplace and reposition Chewton Glen back on the map in the luxury 5-star hospitality market following several new hotel openings. Deliverables Positioned The Treehouses into the luxury marketplace which are now globally admired Adapted the overall market mix from […]<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-621","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":19,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/621\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/621\/revisions\/871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_category?post=621"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_tag?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}