{"id":612,"date":"2023-01-16T16:14:14","date_gmt":"2023-01-16T16:14:14","guid":{"rendered":"https:\/\/leigh.doodlelondon.uk\/?post_type=project&#038;p=612"},"modified":"2023-09-15T09:23:19","modified_gmt":"2023-09-15T09:23:19","slug":"spa-product-development-for-cliveden","status":"publish","type":"project","link":"https:\/\/leigh.doodlelondon.uk\/index.php\/project\/spa-product-development-for-cliveden\/","title":{"rendered":"spa product development for Cliveden"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8d9289&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;center_left&#8221; background_horizontal_offset=&#8221;5%&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; 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content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;38px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 style=\"text-align: center;\">Projects<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x3d;||divi||400&#8243; icon_width=&#8221;35px&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNyJ9fQ==@&#8221; icon_width_tablet=&#8221;35px&#8221; icon_width_phone=&#8221;25px&#8221; icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.18.0&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8d9289&#8243; background_image=&#8221;https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/Cliveden-spa-product.png&#8221; background_position=&#8221;center_left&#8221; background_horizontal_offset=&#8221;5%&#8221; min_height_tablet=&#8221;500px&#8221; min_height_phone=&#8221;250px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_image_tablet=&#8221;https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/Cliveden-spa-product.png&#8221; background_image_phone=&#8221;https:\/\/leigh.doodlelondon.uk\/wp-content\/uploads\/2023\/01\/Cliveden-spa-product.png&#8221; background_enable_image_tablet=&#8221;on&#8221; background_enable_image_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8d9289&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;center_left&#8221; background_horizontal_offset=&#8221;5%&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; min_height=&#8221;75vh&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;\tmargin: auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; ul_line_height=&#8221;1.6em&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;27px&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;20%||20%|15%|false|false&#8221; custom_margin_tablet=&#8221;20%|10%|20%|15%|false|false&#8221; custom_margin_phone=&#8221;10%|7%|10%|10%|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;27px&#8221; header_font_size_phone=&#8221;27px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><span style=\"font-weight: 400;\">Spa Product Development for Cliveden<\/span><\/h1>\n<h3><\/h3>\n<h3><strong>Objective<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To create a beautiful sustainable spa product unique to Cliveden created with an organic spa partner that understands results driven therapy.<\/span><br \/><br class=\"\u201d\u201d\" \/><\/p>\n<h3><strong>Deliverables<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrote and delivered a business plan that was in line with the budget and delivered the 5 year projections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sourced and secured a reputable and credible organic spa partner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a fragrance unique to Cliveden that depicts the brand and history<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Worked with a branding agency to create a range that worked alongside the Cliveden brand and showcased the history through unique story telling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created names for each product that fitted the story<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a full body range that would be for retail and professional therapies at Cliveden<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a treatment menu utilising the body range that delivered results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carried out a competitor analysis to ensure pricing was in line with the market<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Worked with a branding agency to source, design and produce beautiful packaging which was on brand and allowed a high end price point<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; 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Deliverables Wrote and delivered a business plan that was in line with the budget and delivered the 5 year projections Sourced and secured a reputable and credible organic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-612","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":11,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/612\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/612\/revisions\/878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_category?post=612"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_tag?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}