{"id":601,"date":"2023-01-16T15:55:55","date_gmt":"2023-01-16T15:55:55","guid":{"rendered":"https:\/\/leigh.doodlelondon.uk\/?post_type=project&p=601"},"modified":"2023-09-15T09:12:53","modified_gmt":"2023-09-15T09:12:53","slug":"the-launch-of-the-mayfair-townhouse","status":"publish","type":"project","link":"https:\/\/leigh.doodlelondon.uk\/index.php\/project\/the-launch-of-the-mayfair-townhouse\/","title":{"rendered":"The Launch of the Mayfair Townhouse"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” background_color=”#8d9289″ background_enable_image=”off” background_size=”initial” background_position=”center_left” background_horizontal_offset=”5%” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|tablet” background_enable_image_tablet=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” module_class=”three-columns” _builder_version=”4.18.0″ _module_preset=”default” background_color=”rgba(0,0,0,0.11)” width=”100%” max_width=”2560px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” height_tablet=”85px” height_phone=”55px” height_last_edited=”on|tablet” custom_padding=”0.5%||3px||false|false” custom_padding_tablet=”3%||||false|false” custom_padding_phone=”3%||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”<||divi||400″ icon_width=”35px” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYyOSJ9fQ==@” icon_width_tablet=”35px” icon_width_phone=”25px” icon_width_last_edited=”on|phone” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_icon][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Projects<\/h1>\n

” content_phone=”<\/p>\n

Projects<\/h1>\n

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Projects<\/h1>\n

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The Launch of The Mayfair Townhouse<\/h1>\n

<\/h3>\n

Objective<\/strong><\/h3>\n

Following the pandemic successfully launch a 172 bedroom hotel in Mayfair and ensure it is globally recognised and sits comfortably within the Iconic Luxury Hotels brand.

<\/p>\n

Deliverables<\/strong><\/h3>\n
    \n
  • Traded 2% points above the comp set in the opening month<\/li>\n
  • Achieved the opening budget in the first year of trading despite a further lockdown<\/li>\n
  • Accepted into the US Celebrated Experiences programme who only work with Luxury hotels<\/li>\n
  • Created an interactive brand that was intriguing and interesting from pre-opening<\/li>\n
  • In the first 24 hours secured 23 press placements reaching 8.1 million<\/li>\n
  • Over 150 press placements secured in 2021<\/li>\n
  • Listed on the coveted Cond\u00e9 Nast Traveller Hot List (only hotel in London) and Travel+Leisure It List<\/li>\n<\/ul>\n

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    ProjectsThe Launch of The Mayfair Townhouse Objective Following the pandemic successfully launch a 172 bedroom hotel in Mayfair and ensure it is globally recognised and sits comfortably within the Iconic Luxury Hotels brand. Deliverables Traded 2% points above the comp set in the opening month Achieved the opening budget in the first year of trading […]<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-601","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":12,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/601\/revisions"}],"predecessor-version":[{"id":875,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project\/601\/revisions\/875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_category?post=601"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/leigh.doodlelondon.uk\/index.php\/wp-json\/wp\/v2\/project_tag?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}