The Launch of The Mayfair Townhouse

Objective

Following the pandemic successfully launch a 172 bedroom hotel in Mayfair and ensure it is globally recognised and sits comfortably within the Iconic Luxury Hotels brand.

Deliverables

• Traded 2% points above the comp set in the opening month
• Achieved the opening budget in the first year of trading despite a further lockdown
• Accepted into the US Celebrated Experiences programme who only work with Luxury hotels
• Created an interactive brand that was intriguing and interesting from pre-opening
• In the first 24 hours secured 23 press placements reaching 8.1 million
• Over 150 press placements secured in 2021
• Listed on the coveted Condé Nast Traveller Hot List (only hotel in London) and Travel+Leisure It List