The Re-positioning of Cliveden

Objective

After an extensive refurbishment, successfully launch  Cliveden into the global and national marketplace with an EBITDA target set to be achieved within 5 years.

Deliverables

• Increased turnover by 400%
• Achieved the objective in 3 years following opening
• Launched 2 successful restaurants – The Astor Grill and The Cliveden Dining Room
• Launched the brand-new spa that now has a wait list for membership
• Increased repeat business for the hotel by 25%
• Increased direct business by 35%
• Hosted over 150 press visits in the first year of opening which resulted in over £2Billion impressions